Enabling Product Managers to manage Product Experience

In my last post, Product Manager, or Product Experience Manager, I described the disparate features and experiences that got broken in SiteZ and made the case that product management team should be responsible for overall product experience. In the final post of this series, I will present my views on how product management team should manage experience so that such issues can be minimized or avoided. Note that I am not talking about creating initial product experience or its next version, which is a topic of itself. I will focus only on managing the product as it goes through incremental changes.

There are 3 questions that must be answered by product management team at all times (and should be asked periodically):

  1. Are we seeing all the activities we should be seeing?
  2. Are we processing all the activities we see?
  3. Are we making good decisions based on our processing outcomes? Continue reading