Book Recommendation: Crossing the Chasm

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffery A. Moore is a book about marketing technology products. For many people in product marketing in technology companies, this is a bible of sorts. This was written in 1990 and revised in 1999, so it is very old when you measure by … Continue reading Book Recommendation: Crossing the Chasm

Book Recommendation: The Art of Woo

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, by G. Richard Shell and Mario Moussa is a great book on a topic that concerns all working professionals: how to sell your ideas to decision makers within your organization. The book illustrates the point that it is not enough to have a great … Continue reading Book Recommendation: The Art of Woo