In my last post Experiencing the product, or productizing the experience?, I talked about my experience with SiteZ and how their overall experience left much to be desired even though the core product was good enough. In this post, I will try to analyze things that went wrong which shouldn’t have.
Here are 5 things that went wrong for SiteZ if I look from a customer’s perspective:
- They misled the user about the time it takes to register.
- They didn’t allow the user to abort the registration attempt gracefully (which left the email address behind and created rest of the mess).
- They were not forthcoming about who is sending me these spam emails (the email address was hidden with a display name that was the advertiser’s).
- They exposed a feature to me (unsubscribe) which didn’t work
- They didn’t give me an easy way to delete my account – emails bounced, UI didn’t have a button to delete, etc. Continue reading