Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffery A. Moore is a book about marketing technology products. For many people in product marketing in technology companies, this is a bible of sorts. This was written in 1990 and revised in 1999, so it is very old when you measure by … Continue reading Book Recommendation: Crossing the Chasm
In this WSJ (India) blog, the writer talks about 4 types of 'horrible bosses' and goes on to record the stories of one of their reports in each category: "The Control Freak - ..boss demanded "mandatory hourly updates on anything and everything." These included things like the number of press releases Ms. Banerjee had emailed … Continue reading Good boss is hard to get
Being able to do effective 1-1s with their reports is one of the biggest strengths a manager can possess. 1-1 is the forum to guide, coach and inspire the report with maximum effect. It is also the place where difficult discussions can be done (performance review, coaching and mentoring, critical feedback, etc.) which helps in … Continue reading 3 Tenets of an effective one-on-one
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, by G. Richard Shell and Mario Moussa is a great book on a topic that concerns all working professionals: how to sell your ideas to decision makers within your organization. The book illustrates the point that it is not enough to have a great … Continue reading Book Recommendation: The Art of Woo
Given that so much of personal and professional brand-building happen online, it is important to actively manage your personal brand as projected online. Here are 4 steps you can take to build your personal brand, in a sustainable way: Manage LinkedIn actively LinkedIn profile is the single most important branding tool online. With 175 million … Continue reading 4 Steps to a Sustainable Personal Brand
Career Matters Career matters, good career matters greatly. Right perspective about your career can make a big difference to your career growth. While there can't be an absolute 'right' model to think about careers, there can be multiple. Consider Sid who works in Awesomely Creative Enterprise (ACE). There are 2 ways Sid can think about … Continue reading Your Career, Your Business
As Indians, traditionally we have taken very algorithmic approach to careers: our marks determine the college we are supposed to pick, family and friends determine the current hot areas of careers that should be pursued and externally controlled parameters (like performance reviews, what does my manager think, etc.) tend to shape our view of our … Continue reading Be the CEO of your career
A manager needs to handle a number of challenges around managing people, performance and career. A good manager understands his team, his peers and his organization very well and allocates right amount of time in managing each of them. A manager contributes to the organization by delivering results through his team members and by growing … Continue reading How do I become an effective people and project manager?
In India, best known career paths are those of managers. An Individual Contributor track hasn't really been developed by companies. This means that there is a natural push towards management if someone wants to grow. However, this is slowly changing. With the growth of product and internet companies in India, as well as constant desire … Continue reading Between individual and management career ladder, which one should I choose and why?
Be careful in jumping to conclusions early enough, otherwise you will jeopardize your career. When you get a new manager, it is important to be willing to make some adjustments. Your relationship with your manager impacts career the most. This relationship will be built only when you and your manager know enough about each other … Continue reading My manager left, and the new manager doesn’t like me! What now?