Social Networking and leadership

In the blog ‘Social Leadership‘, Lois Kelly has more sobering view of the role of social media in any career management, unlike my yesterday’s post. Here is how she starts:

Some days I get so sick about talking and reading about social media. Here’s why: most of the fundamentals of  marketing and leadership are the same as they always have been.  The social tools are merely enablers.  You can be a social media wizard at using Twitter, YouTube, blogs, communities and the like and still be a marketing or management dud.

 She goes on to talk about how communication competencies are important, and other aspects of leadership development. A good read for everyone who wish to be leaders in their organizations.

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