Some days I get so sick about talking and reading about social media. Here’s why: most of the fundamentals of marketing and leadership are the same as they always have been. The social tools are merely enablers. You can be a social media wizard at using Twitter, YouTube, blogs, communities and the like and still be a marketing or management dud.
She goes on to talk about how communication competencies are important, and other aspects of leadership development. A good read for everyone who wish to be leaders in their organizations.